Why Hiring an SEO Firm is Not a Good Idea

You can find a comprehensive list of SEO companies online, but what you really need to understand is that the world of SEO is a large world and not all of these companies can really deliver what they promise. There are some companies who offer very reasonable rates and others who charge well above what they should. Here is an overview of the advantages and disadvantages of using a professional for your search engine marketing needs.


For search engine marketing, there are two areas that are most critical in the pay per click model and those are link building and keyword research. In the above category, there are several SEO firms and they provide different programs for link building and keyword research.

The importance of link building cannot be underestimated. If you want to use your website as an effective PPC tool, you have to make sure that your links will work. Search engines like to see the content that relates to the subject matter of your site so your link anchor text should also be relevant.

Of course, it doesn’t really make sense to link your site to sites that do not generate any traffic. But link building must come at some cost. If you hire a professional to link your site to your competitors’ sites, you may end up paying hundreds or even thousands of dollars.

What about SEO firms that offer link building for free? Is this really worth the money? The answer is yes.

For many people, SEO is a lot of information and if you are a beginner, it’s quite confusing and when you cannot find a way to apply what you are learning, you may start doubting yourself. A good link building service provider will build links for you for free because it is their job.

Another point that should be considered is the fact that keyword research is a separate area. The reason is that the Google’s algorithms are built around keywords. The one thing that you have to remember is that keywords are actually very important when it comes to link building.

So, what is the difference between link building and keyword research? The biggest difference is that link building depends mainly on natural links and keyword research involves spiders which can be totally different. When it comes to a link building service, this may turn out to be an inconvenience.

One solution to the problem is to hire a dedicated link building team that offers you the best type of effective link building. These types of SEO firms typically focus on targeting high page ranks for your site as well as making sure that your site gets the maximum number of organic backlinks.

There are many types of techniques that the site owners and SEO firms use to get backlinks. Link building that focuses only on adding links in the search engines will not bring you any results. Only a quality SEO firm will be able to provide you with high page ranks and even higher SEO rankings through organic backlinks.

One thing that must be remembered is that SEO service providers do not have a monopoly on link building. If you want to reach higher levels, you have to understand that SEO firms are not providing you with the best services for link building. However, if you only choose the company that offers link building, you won’t be able to reach your target website.

You must select a SEO firm that specializes in search engine marketing and link building. Once you do this, you’ll be able to save yourself a lot of time and you’ll also be able to ensure that your site reaches the top pages in Google.