Definition: SEO stands for search engine optimization, which is the art of positioning high on the search engine rankings, commonly known as the natural listings. SEO is the method of optimizing your web content to a search engine like Google likes to see it as a high result for particular searches of a particular keyword. This is done by link building. Link building is essential because it helps the search engine understand what the page is about and what the links on the page are about.
What is link building? This is a form of link building through the practice of giving other web sites or bloggers an anchor text link to your site. This link is known as a resource box. This gives the other web site or blog the opportunity to place your link in their article in return for a mention of your site. This in turn can lead to a large number of visitors, many of which will become regular readers and/or purchasers.
There are several different forms of link building. The most popular among these is called reciprocal linking. Reciprocal linking involves placing a link to someone else’s web site on your web site, where they have placed their link. You place a link on someone else’s web site and they place a link to your web site. These high-quality links can get a great deal of traffic for your online business.
Another form of link building is called one way link building, which involves building one-way links that go only one way. For example, if you own a blog, you can write guest posts on another blog, and include a link back to your blog in the entry. This will create a high-quality backlink. A popular form of one-way link building is through blogs. There are many blogs online today dedicated solely to SEO, and thousands of these blogs are available to those who are looking for high-quality backlinks.
One way to build a high-quality link through a blog is to leave comments on blog entries. You may choose to leave your own comment in order to mention your web site or blog, but if you don’t leave your own comment, there are likely millions of other people with your same name who are also leaving comments. The other option would be to leave a link to your web site at the end of the blog entry, as long as you leave your link within your anchor text. For example, if your blog post was about marketing tools, you might leave a link at the end of the blog entry with “learn more about marketing tools.” Anchor text links are what is used when people link to web pages, so placing your link in your anchor text ensures that you will be found whenever someone clicks on the link to your site.
Another aspect of link building that SEO experts have begun to recognize is that an anchor text that contains your web site’s URL can actually serve as a valuable SEO tool. Anchor texts, as defined by the Electronic Pagemaster’s Association, are links that contain the target URL, which serves as a descriptive word or phrase to describe the link. In the past, many search engines and quality link building companies used anchor texts to indicate to the search engine that the links were only temporary and had no bearing on the ranking of the site.
With the advent of search engine optimization, and the implementation of methods such as keyword research, the importance of anchor text has grown. Keyword research determines the most searched keywords and phrases for a particular product or service, and the process allows for marketers to build links that specifically reference the keyword research. By using keyword research, an SEO expert can determine the phrases and keywords that are best used in SEO link building.
To conclude, it can be said that link building and SEO are closely related, although not directly. Link building can give a company an edge over their competitors. However, this is only one aspect of effective SEO. Proper link building techniques, such as anchor text, can help a company to achieve success within the search engine rankings.