Digital Marketing consists of five elements. These elements include Search Engine Optimisation, Pay per Click, Affiliate Marketing and Customer Acquisitions. Digital Marketing also incorporates Social Media Marketing, Internet Business and e-marketing. This article will discuss the importance of each element and how it can help your business.
Search Engine Optimisation is considered by many an integral part of a digital marketing strategy. This includes ensuring you get listed high in the major search engines such as Google and Yahoo! By being ranked highly for specific keywords, you will have a greater visibility within the Search Engine. Your website should contain relevant content to attract visitors from these search engines. This content should be updated regularly and relevant to your target audience.
Pay per click (PPC) marketing can also form a part of your digital marketing plan. With PPC, a marketer will be able to buy targeted traffic from a website. When a visitor clicks on the advertisement, the marketer will pay the website. Affiliates and social media networks will work with PPC to get exposure for a marketer’s product or service.
Social media marketing is another tool that forms a part of a digital marketing strategy. Digital Marketing allows you to create relevant content that can be shared on a number of different social media platforms such as Facebook, Twitter, LinkedIn and Pinterest. Content created using inbound marketing methods such as email campaigns, content marketing, video marketing, press releases and blogging can then be circulated through the various social media platforms.
Email marketing has long been used by marketers as a part of an overall digital marketing strategy. However, email campaigns are now increasingly being replaced by social media campaigns. It is believed that inbound email marketing is more effective at driving leads than the more traditional forms of online marketing. In this way, marketers are better able to capture the attention of potential customers.
Video marketing is yet another tool being used by digital marketers. Digital marketers are able to increase brand awareness, generate sales and engage customers through the power of video. It is relatively inexpensive when compared to print, television and radio advertising and there is a very good chance that the viewer will watch the video even if they do not have time to view other content. YouTube and other video hosting sites are an excellent source for digital marketing. This form of online marketing works by getting the audience to view the video, follow the instructions and share the link with others.
Marketers who focus on content marketing often forget that the internet provides the perfect platform for them to reach their potential customers. When a marketer shares content that they have written on a blog site, blog or other content-based platform with the hope of getting more exposure, they often overlook one of the best platforms that could potentially help them get the desired exposure. Social media is just one of the many social media tools that allows digital marketers to connect with potential customers on a more personal level. Through the power of social media, a marketer can share their unique content with the world and connect with their prospects on a more personal level.
The more effort that a marketer puts into their digital marketing strategy, the more results that they are likely to see. However, the success of the campaign largely depends on the amount of time that a marketer spends in the digital space. If a marketer places the right amount of effort into their digital space, they are likely to have success and see significant results.