SEO – The Basics You Must Know to Keep Your Website Optimized
SEO is the backbone of online business. Although there are different methods of promoting your website, the basic idea of SEO is to get a great ranking on the major search engines (Yahoo, Google, MSN, etc).
SEO is useful in the web marketing process. All websites do not need to be SEO-friendly for their search engine visibility. For example, Yahoo does not require websites to have good rankings to be listed in its search results.
A perfect SEO strategy should improve your SEO ranking on search engines. Search engine optimization is the number one element for increasing traffic on your website. There are certain steps you can take to ensure that your website performs well in the search engines. Not all your efforts will get rewarded, however.
Link Building: Link building is necessary for SEO purposes. While creating SEO optimized sites, it is important to build links as high as possible from various sites in order to increase the probability of the website being found by other users who are searching for information related to the product or service you offer.
Social Bookmarking: With the advancement of social bookmarking sites such as Digg, Delicious, etc, it has become easier to add sites with SEO friendly sites to your bookmarks. This is a very effective technique that can help you rank your website higher on the results page of search engines. To do this, follow the link guidelines in Google’s website.
Keyword Searches: Search engines are looking for relevant keywords that are easy to remember and search for. Thus, you can start using the keywords in your website content to improve the ranking.
Meta Tags: Search engines can recognize the page’s meta tags. They can see your description and keywords used in your website. One important point to note is that you cannot add tags for text content unless they are related to your site.
Hiding Meta Tag: When adding meta tags, it is recommended that you make sure that the tags you use do not contain your website URL in them. The reason for this is that the search engines regard the meta tags as the primary search engine reference and will not consider the website URL.
No Directories: Google’s article directories are not included in search results. If you choose to list your website on article directories, the articles should be submitted through your website to submit directly to the search engines.
Creating Quality Content: Meta tags, links and keywords in your website contents must be well optimized. Do not make the mistake of putting in irrelevant text to boost your SERPs.
Hence, there are many ways to promote your website and get it ranked on the major search engines. It is highly recommended that you start practicing the above strategies in order to improve your site’s SEO status.