Definition: SEO stands for search engine optimization, a branch of internet marketing focused on increasing the search engine rankings of websites. This is also the art of ranking highly in a search engine’s unpaid listing, which is called the organic listings. SEO is the method of optimizing your web content so it will rank well in a search engine for searches of a particular keyword.
Link Building: A link is a connection or a path from one website to another. It is a virtual connection or a binding, through which a site or an individual promotes or advertises itself and its services or products. Links are important because they form part of the organic search results. Keyword-rich anchor text in links helps web users understand the target page of the linked-to page. Anchor text is any words that are used as an address by the web browser in order to be directed towards the target page or site.
Search Engine Optimization (SEO) is about creating high-quality links from among the many websites offering the same product or service. The number of links that must be built from a single website has a direct impact on the rankings of the websites. More links are required for the website to achieve better search engine rankings. This is precisely what search engine optimization does. However, to enjoy better visibility in search engines, you need to engage in link building activities.
There are two general types of link building techniques – the inbound and the outbound link building techniques. Inbound link building is done by paying web sites to display your links on their web pages. These web sites include only those that are related to your business or those who are designed to receive particular content. Inbound link building has been proven to be effective but it can cost you your reputation if done by unscrupulous people or companies.
On the other hand, outbound link building refers to creating a network of blogs, articles, forums and news letters wherein you ask people to post links to your web pages. However, unlike inbound link building, it does not involve any payment. However, there are several factors that must be considered before embarking on this type of SEO strategy. You must perform comprehensive keyword research. Keyword research enables you to identify which keywords are the most popular in relation to your chosen target market. Moreover, you must determine the amount of competition you will face and how each keyword can improve your ranking.
There are various ways to build links that can improve your page rank. The most popular ways are through article marketing, pay-per-click advertising and blog commenting. In article marketing, you write articles based on specific keywords and then submit them to article directories. In pay-per-click advertising, you bid on search phrases that are relevant to your company and place bids for ads with high-quality anchor texts.
Blog commenting is another popular strategy to build links. In this method, you create relevant comments about topics of your choice on blogs related to yours. You do not have to provide the URL because the blog owner already has your anchor text. For internal link building, you can use services like Link Exchange to exchange your link with another business. However, be careful when choosing a link exchange service provider as some of them may impose restrictions like banning of any link that is used to advertise their products.
Lastly, submission of press releases and blogs is also another effective way of building high-quality links. In every press release you write, include a link to your web page in the anchor text. When submitting a blog post, include a link to your website in your author’s resource box. Make sure to write informative and interesting articles as this will attract readers and may eventually draw links from other sites. Thus, these are some of the many effective methods for Search Engine Optimization that you can try to improve your rankings.