Getting to the Top of Google With SEO
If you have heard about search engine optimization, or SEO, you might be wondering what the big deal is about this new buzz term. What is so great about SEO? Is it the rankings that are so important? Or is it really just one of those fads where some people claim they can make you wealthy in a year with little or no work?
Before we jump into specific techniques, let’s get some background info from the way SEO works. You have probably noticed that many SEO guides and even link building strategies focus on developing high-quality, unique content. There is also a very good reason behind this: it is much easier to develop backlinks to high quality content than it is to create poor quality backlinks. Think about it: if a visitor clicked on your website and was not impressed with your writing skills, would they be backtracking and going to your competitor? Chances are that they won’t!
Backlinks are links from other webmasters, which are directed towards your site. They are created when your link is inserted into an article, blog post or other content found on another site. The content contains a link to your website. This form of seo or link building is called inbound linking, whereas internal linking occurs when your link is embedded within an HTML coding.
The process of link building is vital to your website’s rankings. However, there is a fine line between inbound and internal linking. In general, inbound linking has a greater impact on the rankings, but internal building can play a role as well. This is why it is important that you work hard at both aspects: you need quality links in order to remain in the search engines, but you also need the links in order to get more rankings and increase traffic.
Social media is a great way to get quality links. You can build links through social media through blogs, podcasts and videos, but there are also several social bookmarking sites that have great SEO potential. StumbleUpon and Digg are two of the most popular social media sites which allow users to vote for the links they like the best. If a user likes your link, he will vote for it, and you can increase your rankings through those votes. You should try to use these sites to build a profile for your company, so that you can increase the amount of trust people have towards you and your website.
SEO experts recommend that you do everything you can to improve your Google ranking as well. It’s important that you understand how to increase page rankings and work on organic ways to boost your SEO value. There are many free tools available that can be used to track your rankings and you can also learn more about link building, social media optimization and other methods of improving your website’s SEO value with articles, blogs, and videos by submitting them to article directories, creating quality content and using social media optimization techniques.
You may also want to consider using SEO tools such as Buzzsumo, Find Humming and Wordtracker. These tools will help you find keywords that are searched frequently by your target audience and which you can incorporate into your web pages or posts. It is important that your keywords relate to your target audience so that you can increase the likelihood that people searching for similar content will find your website. Buzzsumo lets you see the most relevant searches being conducted, while Wordtracker will show you what words are being used most often by your target audience. You may want to create several lists of keywords that you can use in your articles or blog posts, and then you can use Buzzsumo to analyze the amount of times each of those keywords appear throughout your content.
Finally, do not underestimate the importance of backlinks. Search engines love a site which receives a high-quality backlink from another high-quality site. The more links that you have directed towards your website, the higher your rankings will be in the search engines. This is one of the most effective methods of increasing the number of visitors to your website – and if done effectively, can lead to a substantial increase in the amount of sales.