Internet marketing is a general term, but in context of making money online it means something different to everyone. Generally speaking, Internet Marketing is simply the selling industry that exclusively specialises in selling companies online, but it’s also quite an accurate buzzword involving those seeking to become rich on the web. In a nutshell, Internet Marketing is all about making money by marketing products and/or services online. It doesn’t have to be a complicated business. As long as you have some basic skills in the ‘field’ itself, there should be no reason why you can’t start making money online. Here’s how to do it.
The most common method of internet marketing involves affiliate marketing or e-marketing. This means, basically, that you promote other people’s products and services for a commission. That commission can come from a variety of ways, ranging from a single sale from a visitor to a website, to a number of sales from your own website. The latter is known as affiliate marketing, and the method has been proven profitable to many people who create a regular income online.
Google is possibly the most well-known search engine in the world. With almost a quarter of all web traffic, it makes up almost a fifth of all searches conducted online. With such a high traffic volume comes a huge number of potential customers: more than 500 million worldwide. And this, if you’re an affiliate marketer, could translate into massive earnings for you.
Search engines tend to list sites according to their ‘policies’ or ‘approaches’. So you can either promote your site through a policy, or you can beat the search engines at their own game and do something completely different. If you want to promote your site through a policy only, then you are going to be playing with fire: this means no free Google AdSense. You must use a black hat SEO approach to boost your site’s ranking on the search engines. This requires using some deceptive tactics, but these are legal under the current rules and will not get your site banned.
To make money through internet marketing, you need a few key ingredients. You need traffic, you need to attract visitors, you need to persuade them to click on your links and you need to convince them that what you are offering is worth spending money on. Getting traffic to your site is a simple enough concept – what better way to do it than through social networking? Social networking is a great way to market your business online and it requires very little effort, time or expense on your part. Simply making friends with those with a similar interests will give you a whole new pool of potential buyers. Also joining discussion forums and signing up to newsletters are all easy ways to keep yourself visible in cyberspace.
Then there’s the matter of attracting visitors. A simple website will do, but as a starting point you should look for some of the bigger online markets. There are thousands upon thousands of sites offering what you’re looking for – and you simply have to find one or two that will cater to your particular niche. Once you’ve got these sites under your belt, you should begin looking towards paid advertising methods. If you want to make money as an internet marketing online marketer, you have to be willing to spend money to make money.
The key to making money from internet marketing, then, is in being able to manipulate and turn search engine results to your advantage. A good SEO will give you that power. Search engine marketing, or SEM, involves a long and tedious process which consists of several steps. First, you have to select keywords, and then you need to optimize your website and your pages so that these keywords rank highly in the search engines.
The reason search engines love webpages that are optimized for specific keywords is because this means that they have a higher chance of being visited. If the searcher only has a few choices then it’s much easier to determine what those choices are – and in turn, what those keywords are. It all comes down to finding the right combination of factors. The algorithms that search engines use to rank pages are complicated things and changing them can take years of experience to learn. As long as you stay on top of the game, though, you can expect to make a consistent and reliable income from internet marketing, and this just might be enough to satiate those cravings for success that we all have.